Qualitative Methods in Business Research

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This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores ...

Qualitative Methods in Business Research 2015, SAGE Publications Ltd, London

ISBN-13: 9781446273388

2nd Revised edition

Hardcover

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Qualitative Methods in Business Research 2015, SAGE Publications Ltd, London

ISBN-13: 9781446273395

2nd Revised edition

Paperback

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Qualitative Methods in Business Research 2008, Sage Publications (CA), London

ISBN-13: 9781412903172

Trade paperback

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Qualitative Methods in Business Research 2008, Sage Publications (CA), London

ISBN-13: 9781412903165

Hardcover

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