Qualitative Consumer and Marketing Research

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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Qualitative Consumer and Marketing Research 2012, SAGE Publications Ltd, London

ISBN-13: 9780857027672

Paperback

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Qualitative Consumer and Marketing Research 2012, SAGE Publications Ltd, London

ISBN-13: 9780857027665

Hardcover

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