Purple Cow: Transform Your Business by Being Remarkable

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Purple Cow: Transform Your Business by Being Remarkable - Godin, Seth
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...

Purple Cow: Transform Your Business by Being Remarkable 2009, Gildan Media Corporation, Old Saybrook

ISBN-13: 9781596597587

Audiobook CD

Select 		Purple Cow: Transform Your Business by Being Remarkable 2005, Penguin Books Ltd, London

ISBN-13: 9780141016405

Paperback

Select
Purple Cow: Transform Your Business by Being Remarkable 2004, Michael Joseph Ltd, London

ISBN-13: 9780718146962

Hardcover

Select 		Purple Cow: Transform Your Business by Being Remarkable 2003, Portfolio, New York, NY

ISBN-13: 9781591840213

2003 edition

Hardcover

Select

All Editions of Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

2009, Audiobook CD

ISBN-13:

9781596597587

Purple Cow: Transform Your Business by Being Remarkable

2005, Paperback

ISBN-13:

9780141016405

Purple Cow: Transform Your Business by Being Remarkable

2004, Hardcover

ISBN-13:

9780718146962

Purple Cow: Transform Your Business by Being Remarkable

2003, Hardcover

ISBN-13:

9781591840213

Books by Seth Godin

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Customer Reviews

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lbartist

Apr 3, 2009

Being Remarkable

The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.

DLEHSD

Jul 29, 2008

Worth reading but only partially delivers on promi

Worth reading but leaves you frustrated. Need a more directive insight into question.

dbd101

Apr 1, 2007

Are you a purple cow?

Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?

This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.

A definite must read for all small business folks and sales professionals.

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