You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
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Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.16, good condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.44, fair condition, Sold by Once Upon A Time Books rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2003 by Portfolio.
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Seller's Description:
Fair in fair dust jacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.49, very good condition, Sold by Hippo Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.49, good condition, Sold by Hippo Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2003 by Portfolio.
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.55, good condition, Sold by Once Upon A Time Books rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2003 by Portfolio.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.71, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2003 by Portfolio.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.71, good condition, Sold by Friends of the Phoenix Library rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2003 by Portfolio Hardcover.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.88, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by Portfolio.
The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.
DLEHSD
Jul 29, 2008
Worth reading but only partially delivers on promi
Worth reading but leaves you frustrated. Need a more directive insight into question.
dbd101
Apr 1, 2007
Are you a purple cow?
Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?
This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.
A definite must read for all small business folks and sales professionals.
