Publicity & Media Relations Checklists

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This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from ...

Publicity & Media Relations Checklists 1995, McGraw-Hill Education, Lincolnwood, IL

ISBN-13: 9780844232188

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