Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession

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Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A compelling portrait of how the ...

Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession 2012, Manchester University Press, Manchester

ISBN-13: 9780719084577

Hardcover

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