Public Relations Writing: The Essentials of Style and Format

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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public ...

Public Relations Writing: The Essentials of Style and Format 2013, McGraw-Hill Education

ISBN-13: 9780073526232

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Public Relations Writing: The Essentials of Style and Format 2013, McGraw Hill Higher Education, London

ISBN-13: 9781259060373

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Public Relations Writing: The Essentials of Style and Format 2010, McGraw-Hill Humanities/Social Sciences/Languages, New York, NY

ISBN-13: 9780073511986

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Public Relations Writing: The Essentials of Style and Format 2007, McGraw-Hill Humanities/Social Sciences/Languages, Boston, MA

ISBN-13: 9780073511924

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Public Relations Writing: The Essentials of Style and Format 2007, McGraw Hill Higher Education, London

ISBN-13: 9780071101837

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Public Relations Writing: The Essentials of Style and Format 1999, NTC/Contemporary Publishing Company

ISBN-13: 9780844203515

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Public Relations Writing: The Essentials of Style and Format 1999, NTC/Contemporary Publishing Company

ISBN-13: 9780844203522

4th edition Illustrated

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