Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of ...

Public Relations Theory 2017, Routledge, London

ISBN-13: 9781138412095

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Public Relations Theory 1989, Routledge

ISBN-13: 9780805806922

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Public Relations Theory 1989, Lawrence Erlbaum Associates

ISBN-13: 9780805803822

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