This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
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This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
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Add this copy of Public Relations to cart. $14.14, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by WWW.Snowballpublishing.com.
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Fine. Trade paperback (US). Glued binding. 384 p. Contains: Unspecified, Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 384 p. Contains: Unspecified, Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of Public Relations to cart. $17.95, like new condition, Sold by Blind Squirrel Books rated 5.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2013 by University of Oklahoma Press.
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Fine. No dust jacket. Trade paperback (US). Glued binding. 374 p. Contains: Unspecified. Audience: General/trade. Fine book-like new. Clean and crisp with no markings or flaws. Shipped promptly in proper protective packaging.
Add this copy of Public Relations to cart. $18.67, new condition, Sold by booksXpress rated 3.0 out of 5 stars, ships from Bayonne, NJ, UNITED STATES, published 2014 by WWW.Snowballpublishing.com.
