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Public Relations - Bernays, Edward L
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This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Public Relations 2016,

ISBN-13: 9781607966029


Public Relations 2014,

ISBN-13: 9781607967125

Trade paperback

Public Relations 2004, Kessinger Publishing

ISBN-13: 9781419173387


Public Relations 1952, University of Oklahoma Press

ISBN-13: 9780806114576

Trade paperback