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Public Relations - Bernays, Edward L
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This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

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Public Relations 2016, WWW.Snowballpublishing.com

ISBN-13: 9781607966029

Hardcover

Public Relations 2014, WWW.Snowballpublishing.com

ISBN-13: 9781607967125

Trade paperback

Public Relations 2004, Kessinger Publishing

ISBN-13: 9781419173387

Hardcover

Public Relations 1957, University of Oklahoma Press, Oklahoma

ISBN-13: 9780806102436

Hardcover

Public Relations 1952, University of Oklahoma Press

ISBN-13: 9780806114576

Trade paperback