Promotion in the Merchandising Environment

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With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix ...

Promotion in the Merchandising Environment 2015, Fairchild Books, New York

ISBN-13: 9781628921571

3rd Revised edition

Trade paperback

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Promotion in the Merchandising Environment 2001, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563671050

Hardcover

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