Profit Brand: How to Increase the Profitability, Accountability & Sustainability of Brands

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While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits.

Profit Brand: How to Increase the Profitability, Accountability & Sustainability of Brands 2007, Kogan Page, London, England

ISBN-13: 9780749450182

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