Professional Selling: A Trust-Based Approach

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PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. "Objectives" highlight the basic material you will want to learn. Chapter opening vignettes illustrate many of the significant ideas to be ...

Professional Selling: A Trust-Based Approach 2007, Thomson South-Western

ISBN-13: 9780324538090

4th edition

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Professional Selling: A Trust-Based Approach 2003, Thomson South-Western

ISBN-13: 9780324191110

2nd edition

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