Product Innovation Toolbox: Implications for the 21st Century

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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product ...

Product Innovation Toolbox: Implications for the 21st Century 2012, Wiley-Blackwell, Hoboken, NJ

ISBN-13: 9780813823973

Hardcover

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