Product Information Management: Theory and Practice

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Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and ...

Product Information Management: Theory and Practice 2016, Springer

ISBN-13: 9783319380391

Softcover Reprint of the Origi edition

Trade paperback

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Product Information Management: Theory and Practice 2014, Springer International Publishing AG, Cham

ISBN-13: 9783319048840

2014 edition

Hardcover

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