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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry - Clark, Kim B, Professor, and Fujimoto, Takahiro, and Fujumoto, Takahiro
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This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry 1991, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875842455

Hardcover