Proceedings of the 1995 World Marketing Congress

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This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, ...

Proceedings of the 1995 World Marketing Congress 2016, Springer

ISBN-13: 9783319386928

Softcover Reprint of the Origi edition

Trade paperback

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Proceedings of the 1995 World Marketing Congress 2015, Springer International Publishing AG, Cham

ISBN-13: 9783319173108

2015 edition

Hardcover

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