Proceedings of the 1995 World Marketing Congress

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Proceedings of the 1995 World Marketing Congress 2016, Springer

ISBN-13: 9783319386928

Softcover Reprint of the Origi edition

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Proceedings of the 1995 World Marketing Congress 2015, Springer International Publishing AG, Cham

ISBN-13: 9783319173108

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