Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in ...

Proceedings of the 1989 Academy of Marketing Science (Ams) Annual Conference 2016, Springer

ISBN-13: 9783319386805

Softcover Reprint of the Origi edition

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference 2015, Springer International Publishing AG, Cham

ISBN-13: 9783319170541

Hardcover

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