Probabilistic Methods for Financial and Marketing Informatics

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Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and ...

Probabilistic Methods for Financial and Marketing Informatics 2007, Morgan Kaufmann Publishers

ISBN-13: 9780123704771

Hardcover

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