Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

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Private labels, also known as "store brands" or "house brands," are worth an estimated one trillion dollars, and their growth is outpacing that of manufacturer brands. "Private Label" is a gripping and persuasive study of this retail phenomenon.

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity 2009, Kogan Page, London, England

ISBN-13: 9780749455934

Trade paperback

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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity 2008, Kogan Page, London, England

ISBN-13: 9780749450274

Hardcover

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