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Principles of Services Marketing

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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more ...

Principles of Services Marketing 2014, McGraw Hill Higher Education, London

ISBN-13: 9780077152345

7th Revised edition

Paperback

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Principles of Services Marketing 2011, McGraw Hill Higher Education, London

ISBN-13: 9780077129514

6th Revised edition

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Principles of Services Marketing 2007, McGraw Hill Higher Education, London

ISBN-13: 9780077116279

5th Revised edition

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Principles of Services Marketing 2004, McGraw Hill Higher Education, London

ISBN-13: 9780077107949

4th Revised edition

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Principles of Services Marketing 2000, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077097486

3rd Revised edition

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Principles of Services Marketing 1998, McGraw-Hill Publishing Co., London

ISBN-13: 9780077094348

2nd Revised edition

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Principles of Services Marketing 1994, McGraw-Hill Companies

ISBN-13: 9780077077464

Hardcover

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