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Principles of Marketing for a Digital Age

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Principles of Marketing for a Digital Age - Tuten, Tracy L.
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**Winner of the TAA 2021 Most Promising New Textbook Award** "Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy." Textbook and Academic Authors Association (TAA) Judges Panel Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to ...

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Principles of Marketing for a Digital Age 2020, SAGE Publications Ltd, London

ISBN-13: 9781529734812

Unknown binding

Principles of Marketing for a Digital Age 2019, SAGE Publications Ltd, London

ISBN-13: 9781526423344

Paperback

Principles of Marketing for a Digital Age 2019, SAGE Publications Ltd, London

ISBN-13: 9781526423337

Hardcover