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Principles of Marketing


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Principles of Marketing - Armstrong, Gary, and Harris, Lloyd, and He, Hongwei
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Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you ...

Principles of Marketing 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292269566

8th edition


Principles of Marketing 2017, Pearson

ISBN-13: 9780134492513

17th edition


Principles of Marketing 2005, Prentice-Hall, Harlow

ISBN-13: 9780131968790

11th edition