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Principles of Marketing - Brassington, Frances
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This text has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations ...

Principles of Marketing 2007, Prentice Hall, New York, NY

ISBN-13: 9780273695592

4th Revised edition


Principles of Marketing 2006, FT Press

ISBN-13: 9781405846349

4th Revised edition

Trade paperback

Principles of Marketing 2004, FT Press

ISBN-13: 9780273657910

3rd Revised edition

Trade paperback

Principles of Marketing 2000, Pearson Education Limited

ISBN-13: 9780273644446

2nd edition