Principles of Business Economics


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Essentials of Business Economics provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also ...

Principles of Business Economics 2006, FT Press

ISBN-13: 9780273693062

2nd Revised edition

Trade paperback

Principles of Business Economics 2002, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273646099