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Principles and Practice of Marketing

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Principles and Practice of Marketing - Jobber, David, and Ellis-Chadwick, Fiona
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Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful. The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous ...

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Principles and Practice of Marketing 2016, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077174149

8th edition

Paperback

Principles and Practice of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780077123307

6th edition

Paperback

Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077114152

5th edition

Unknown binding

Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077122270

5th Revised edition

Unknown binding

Principles and Practice of Marketing 2003, McGraw-Hill Publishing Co., London

ISBN-13: 9780077107086

4th edition

Paperback

Principles & Practice Of Marketing 2001, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077096137

3rd edition

Paperback

Principles and Practice of Marketing 1998, McGraw-Hill Publishing Co., London

ISBN-13: 9780077094355

2nd Revised edition

Paperback

Principles and Practice of Marketing 1995, McGraw-Hill Companies, London, England

ISBN-13: 9780077079352

Unknown binding