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Principles and Practice of Marketing, 9e

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Principles and Practice of Marketing, 9e - Jobber, David, and Ellis-Chadwick, Fiona
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The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge ...

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Principles and Practice of Marketing, 9e 2019, McGraw-Hill Education (UK) Ltd

ISBN-13: 9781526847232

9th edition

Paperback