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Principles and Methods of Social Research

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Principles and Methods of Social Research - Lac, Andrew, and Crano, William D, and Brewer, Marilynn B
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An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book ...

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Principles and Methods of Social Research 2001, Psychology Press, Mahwah, NJ

ISBN-13: 9780805839043

2nd edition

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Principles and Methods of Social Research 2001, Psychology Press, Mahwah, NJ

ISBN-13: 9780805839036

2nd edition

Hardcover

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