Principled Profit: Marketing That Puts People First

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Providing an understanding of the media world, this work advises how to fit your business' message with the media's need to produce relevant stories. This work suggests you to: build meaningful relationships with your customers, view your employees as your partners and so on.

Principled Profit: Marketing That Puts People First 2003, Accurate Writing & More, Hadley, MA

ISBN-13: 9780961466664

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