Presumptive Design: Design Provocations for Innovation

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Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing??? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your ...

Presumptive Design: Design Provocations for Innovation 2015, Morgan Kaufmann Publishers In, San Francisco

ISBN-13: 9780128030868

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