Presumptive Design: Design Provocations for Innovation

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Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired ...

Presumptive Design: Design Provocations for Innovation 2015, Morgan Kaufmann Publishers In, San Francisco

ISBN-13: 9780128030868

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