Predatory Thinking: A Masterclass in Out-thinking the Competition


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Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. `You're crazy, you'll never out-run a tiger,' says the other explorer. `I don't have to out-run the tiger,' he replies. `I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - ...

Predatory Thinking: A Masterclass in Out-Thinking the Competition 2013, Macmillan, London

ISBN-13: 9780230770669

Unabridged edition