Posters: Advertising and Italian Fashion, 1890-1950

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This fascinating, abundantly illustrated book delves into the evolution of Italian advertising and fashion posters, showing how social developments and economic expansion were reflected in commercial art. Advertising served as an ideal vehicle for fashion, as seen in the dreamy fin-de-siecle ladies drawn by Aleardo Terzi in his posters for the Magazzini Mele in Naples. The splendid elegance of these images reflects the ambitions of the country's newly ascendant bourgeois class. As advertising came into its own as a ...

Posters: Advertising and Italian Fashion, 1890-1950 2013, Silvana Editoriale

ISBN-13: 9788836623433

Hardcover

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