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Positioning: The Battle for Your Mind

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Positioning: The Battle for Your Mind - Trout, Jack, and Ries, Al
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A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"

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Positioning: The Battle for Your Mind 1987, Warner Books (NY), New York

ISBN-13: 9780446347945

2nd edition

Mass-market paperback

Positioning: The Battle for Your Mind 1982,

ISBN-13: 9780446328975

Mass-market paperback