Popular Music as Promotion - Music and Branding in the Digital Age

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business ...

Popular Music as Promotion - Music and Branding in the Digital Age 2016, Wiley-Blackwell (an imprint of John Wiley & Sons Ltd), Chicester

ISBN-13: 9780745692227

Paperback

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Popular Music as Promotion - Music and Branding in the Digital Age 2016, Wiley-Blackwell (an imprint of John Wiley & Sons Ltd), Chicester

ISBN-13: 9780745692210

Hardcover

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