Pop: Truth and Power at the Coca-Cola Company

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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ...

Pop: Truth and Power at the Coca-Cola Company 2005, Arrow Books Ltd, London

ISBN-13: 9780099472575

Mass-market paperback

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