Coca-Cola is the world's best known brand and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L. Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made ...

Pop: Truth and Power at the Coca-Cola Company 2005, Arrow Books Ltd, London

ISBN-13: 9780099472575

Mass-market paperback

Pop: Truth and Power at the Coca-Cola Company 2004, Hutchinson, London

ISBN-13: 9780091799687