Pop!: Stand Out in Any Crowd


From the author of "Tongue Fu!" comes a unique and inspiring guide to jumpstart creativity and make ideas pop. Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop into consumers' imaginations.

Pop!: Stand Out in Any Crowd 2006, Perigee Books, New York, NY

ISBN-13: 9780399532764