For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive ...

Political Persuaders: The Techniques of Modern Election Campaigns 2000, Transaction Publishers, New Brunswick, NJ

ISBN-13: 9780765806130

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Political Persuaders: The Techniques of Modern Election Campaigns 1970, Prentice Hall

ISBN-13: 9780136852551

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The Political Persuaders: The Techniques of Modern Election Campaigns 1970, Prentice Hall

ISBN-13: 9780136852636

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