Pioneers in Marketing: A Collection of Biographical Essays

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Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on ...

Pioneers in Marketing: A Collection of Biographical Essays 2011, Routledge, New York, NY

ISBN-13: 9780415891936

Hardcover

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