Pioneers in Marketing: A Collection of Biographical Essays

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Pioneers in Marketing presents a collection of eight biographical essays about seminal marketing scholars of the twentieth century, focusing on the careers and contributions of those who contributed most to the development of the marketing discipline. Five of the eight biographies rely extensively on archival materials which allow for a much more detailed examination of the subject's life and career than earlier published sketches, and two of the biographies in this collection are drawn from from extensive interviews with ...

Pioneers in Marketing: A Collection of Biographical Essays 2011, Routledge, New York, NY

ISBN-13: 9780415891936

Hardcover

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