Pinpointing Affluence in the 21st Century

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Dr. Judith Nichols weaves demographics/psychographics and fund raising together, revealing the crucial connections between background and strategy. This completely revised and greatly expanded work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.

Pinpointing Affluence in the 21st Century 2003, Taylor Trade Publishing, Chicago, IL

ISBN-13: 9781566251655

2nd Revised, Expanded edition

Hardcover

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