Philosophy of Branding: Great Philosophers Think Brands

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In this original and imaginative slant on contemporary brand management, Braun takes readers into the minds of 16 of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today.

Philosophy of Branding: Great Philosophers Think Brands 2007, Kogan Page, London, England

ISBN-13: 9780749450007

Trade paperback

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Philosophy of Branding: Great Philosophers Think Brands 2004, Kogan Page, London, England

ISBN-13: 9780749441937

Hardcover

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