Persuasive Writing: How to Make Words Work for You

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The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that's handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business ...

Persuasive Writing: How to Make Words Work for You 2007, Sterling, New York, NY

ISBN-13: 9781402748363

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