Persuasion: Social Influence and Compliance Gaining

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Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining??? continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, ...

Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205956357

International ed of 5th revised edition

Paperback

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Persuasion: Social Influence and Compliance Gaining 2006, Pearson Education (US), Upper Saddle River

ISBN-13: 9780205512645

3rd International edition

Paperback

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