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Persuasion: Social Influence and Compliance Gaining; International Student Edition

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Persuasion: Social Influence and Compliance Gaining; International Student Edition - Gass, Robert H, and Seiter, John S
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, ...

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Persuasion: Social Influence and Compliance Gaining; International Student Edition 2019, Routledge, London

ISBN-13: 9780367196141

6th New edition

Paperback

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