Skip to main content

Persuasion: Social Influence and Compliance Gaining, 5e

by ,

Write The First Customer Review
Persuasion: Social Influence and Compliance Gaining, 5e - Gass, Robert H., and Seiter, John S.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

loading
Persuasion: Social Influence and Compliance Gaining, 5e 2013, Pearson Education Limited, London

ISBN-13: 9780205912964

Paperback

Select