Perspectives on Framing - Keren, Gideon (Editor)
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Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be ...

Perspectives on Framing 2015, Psychology Press

ISBN-13: 9781138978300

Trade paperback

Perspectives on Framing 2010, Psychology Press, New York, NY

ISBN-13: 9781848729032