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Personal Selling: Building Customer Relationships and Partnerships

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Personal Selling: Building Customer Relationships and Partnerships - Anderson, Rolph E., and Dubinsky, Alan J., and Mehta, Rajiv
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New Publication Now Available! Did you know nearly twenty percent of all college graduates, regardless of major, will start their careers in professional sales? Now is an especially exciting and challenging time to study professional selling. Personal Selling: Building Customer Relationships and Partnerships uses a pragmatic, up-to-date, realistic, upbeat, and professional approach to the study of personal selling (specifically business to business). The text, written in a conversational style, creates diverse "real-world" ...

Personal Selling: Building Customer Relationships and Partnerships 2014, Kendall/Hunt Publishing Co ,U.S., Iowa

ISBN-13: 9781465238726

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Personal Selling: Building Customer Relationships and Partnerships 2007, Houghton Mifflin, Boston, MA

ISBN-13: 9780618731015

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