Are American political parties on the way out? Political action committees (PACs) currently compete with parties for influence over candidates and voters; persuading a more independent and volatile electorate requires new tactics; technological innovations afford more sophisticated means to appeal for support. Many political observers express doubts about the ability of political parties to adapt to these changes and to survive, but Paul Herrnson instead suggests their survival and resurgence in this balanced assessment of ...

Party Campaigning in the 1980s 2014, Harvard University Press

ISBN-13: 9780674418523

Hardcover

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Party Campaigning in the 1980's 1988, Harvard University Press, Cambridge, MA

ISBN-13: 9780674655256

Hardcover

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