PR 2.0: New Media, New Tools, New Audiences

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Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic tools. She offers powerful new ways to think about PR and react to the new challenges the Web presents.

PR 2.0: New Media, New Tools, New Audiences 2008, FT Press, Upper Saddle River, NJ

ISBN-13: 9780321510075

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