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Readers won't blink during this fascinating, behind-the-scenes look at marketing, management and mismanagement that tells the story of the bitter, hard-fought "Cola Wars"--the fierce rivalry between Pepsi and Coke for the loyalty of over 100 million cola drinkers.

Other Guy Blinked 1987, Bantam Books

ISBN-13: 9780553266320

Mass-market paperback

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