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Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

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Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors - Green, Jason, and Henneman, Mark, and Antov, Dimitar
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This handbook for how to succeed in the age of big data provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

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